These included: Using encryption providing security updates requiring strong passwords managing vulnerabilities and featuring a privacy policy. The Mozilla researchers judged each video conferencing app by its Minimum Security Standards. Who met Mozilla’s security standards-and who didn’t Our in-home parties - hosted by influential brand advocates and scaled through social media - generate unmatched engagement, advocacy and lifts for the world's best loved brands.
House Party is a social marketing platform that drives consumer recommendations to build brands and increase sales. House Party has the unique ability to identify and activate qualified and authentic brand advocates who provide genuine recommendations and reviews. Unlike some advocacy programs that feature gamification, Chatterbox does NOT use points or rewards to incent advocates to talk about brands. Throughout the campaign, advocates interact with the brand and each other at Chatterbox Central.
HOUSEPARTY CHATTERBOX TRIAL
Once selected, each advocate receives a "Chat Pack" with everything needed for a positive in-home brand experience that can be shared with friends online and off, including product samples and special offers that drive hands-on product trial and social spread. Chatterbox advocates (like House Party hosts) are selected based on the brand's target audience and are carefully recruited to meet the brand's demographic, psychographic and social requirements. For every campaign, House Party measures the reach and impact, online and off, using a rigorous and transparent methodology, honed over the years with leading measurement thinkers and tools, from the likes of Nielsen, Kantar, WOMMA and Radian6.įor consumers, Chatterbox brings fans closer to the brands they love.
Like a House Party campaign, Chatterbox includes industry-leading insights and analytics. "We've talked about the notion of a 'House Party without the Party' and are thrilled to see it come to fruition as Chatterbox." "REDBOOK and our advertisers are always looking for cost-effective, turnkey solutions to get thousands of samples into the hands and conversations of socially savvy advocates," said Robyn Mait Levine, associate publisher, Integrated Marketing.
Chatterbox Central provides each brand with its own digital home, offering real-time consumer engagement and social media amplification. The House Party community personifies "social," with twice the number of Facebook friends, three times the presence on Twitter and Pinterest, and a track record of making three times more brand recommendations online, compared to the general population. For each seven-week campaign, Chatterbox leverages House Party's community of socially active advocates and/or taps into the brand's existing fan base to inspire user-generated content, drive trial and social media activity, and generate product reviews and insights. Think of Chatterbox as House Party's iPad mini - a lighter, less expensive version of House Party, but a great and valuable addition to the product mix."Ĭhatterbox campaigns deliver an individual brand experience, whereas House Party campaigns deliver a shared brand experience. "We've seen significant market demand for Chatterbox - both as a stand-alone program and also paired with our core House Party campaign - to create more sustained engagement, social advocacy and WOM. "Chatterbox is a natural extension of our House Party platform," said Chris Maher, House Party CEO. Leveraging House Party's powerful proprietary platform, Chatterbox offers brands a new way to drive trial and spread brand advocacy and recommendations, online and off, for high return on investment. IRVINGTON, NY-(Marketwired - Aug 14, 2013) - Leading social marketing company House Party announced today that it has expanded its product portfolio with Chatterbox.
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